Annual Report & Accounts 2017/18

Strategic Report Tickling your taste buds 3. Getting our customers to be ambassadors can be a really effective means of communicating the value created by our activities. Sometimes it requires a slightly different communication approach. With this inmind, NI Water unveiled its new brand of water‘MourneWater’to shoppers in a busy Northern Ireland supermarket. Asked where the refreshing MourneWater was available to buy, the taste Mourne Mountain Water taste test, Abbey Centre, Co Antrim. testers were shocked to find out it was tap water all along. We wen’t surprised with the results as the Mournes is a Designated Area of Outstanding Natural Beauty, an ideal origin for a refreshing drink. Filling up from the tap with one of our free bottles can help reduce single use plastics and leave a little bit more money in your pocket. 27 NI Water Annual Report and Accounts 2017/18